Founded over a decade ago, American Rodsmiths was created by an avid fisherman to provide the finest rods available to other avid fisherman… and for over 10 years now, that is exactly what we have been doing. Owner Robert Scherer, along with some of the Original All Star Rods gang, had the dream to build the finest rods available, utilizing the best components, and utilizing cutting edge technology to create rods that are both unbelievably strong, yet incredibly light and sensitive, and that is a goal that continues to drive us to this day.

Robert Scherer – Owner
Robert is an avid fisherman who currently fishes the Redfish Cup Series, and it has been his life long passion to develop the finest rods available for anglers.

Mandie Scherer – Customer Service Manager
Mandie is the face and voice of American Rodsmiths and is key to ensuring Customer Satisfaction, from people who walk into see our showroom in person, to customers calling from all corners of the globe.
Mandie@AmericanRodsmiths.com

Cody Felts – Product Manager
Cody is a Houston native who grew up fishing the local fresh, and salt waters. Responsible for everything from inventory management, to custom rod wrapping and repairs.
Cody@AmericanRodsmiths.com

Everyone at American Rodsmiths is passionate about fishing and will not put a product into the market place that has not been thoroughly tested by our in-house staff as well as our Pro Team in our drive to meld Innovation and technology to produce the finest fishing rods available.

Featured Product

Featured_Product
  • NEW SharkSkin™ grip

    In 2010 American Rodsmiths was the first company to introduce an entirely new rod handle innovation to the fishing industry. As many of you know the grip technology came from the golf industry and it proved to be a huge success in the fishing market! Since the initial grip release [...]

News / Information

News_Information
  • American Rodsmiths Online Store Fall Special!

    American Rodsmiths would like to thank all of our customers for the 2011 fishing year. To show our thanks ARS is pleased to offer the following DISCOUNT CODE. Enter “FALL 2011″ in the promo code box while checking out and receive 40% off your entire order of any MagStrike™ Predator® [...]

ARS Pro Tip

ARS_Pro_Tip
  • Denny Brauer

    The biggest advantage of fishing with a jig is that it is so versatile. In fact, a jig is probably the most versatile bait ever designed. It can be fished from top to bottom; it is equally effective in very shallow or very deep water. Compact, and easy to get [...]