In 2010 American Rodsmiths was the first company to introduce an entirely new rod handle innovation to the fishing industry. As many of you know the grip technology came from the golf industry and it proved to be a huge success in the fishing market!

Since the initial grip release in 2010 we have been testing and re-designing materials that could make the product better suit our needs in the fishing industry, and two of those needs were strength and durability in the components that consist of the SharkSkin™ grip. With that said, American Rodsmiths is pleased to announce that it has teamed up with one of the leading manufactures in the golfing industry to produce our new and owned SharkSkin™ grip. After making a few changes to our previous grip design we are proud to introduce a product that is not only feels better than our previous grip but the construction is more durable and an overall better design.

The NEW SharkSkin™ grips were made to get wet and produce the most comfortable feel of any fishing rod handle on the market today.

American Rodsmiths Online Store Fall Special!

American Rodsmiths would like to thank all of our customers for the 2011 fishing year. To show our thanks ARS is pleased to offer the following DISCOUNT CODE.

Enter "FALL 2011" in the promo code box while checking out and receive 40% off your entire order of any MagStrike™ Predator® fishing rods. This promotion will be going LIVE Friday 10/7/11 and will be good through December 2011.

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Upcoming Events

Houston Boat Show – The 2012 Houston International Boat, Sport & Travel Show features more than 1,000 powerboats, luxury cruisers, sailboats and personal watercraft, plus hundreds of exciting exhibits. Make sure you make plans to attend January 6-15, 2012. This is more than a boat show!

Denny Brauer

The biggest advantage of fishing with a jig is that it is so versatile. In fact, a jig is probably the most versatile bait ever designed. It can be fished from top to bottom; it is equally effective in very shallow or very deep water. Compact, and easy to get into cover. You can work them on the bottom. You can swim them on the top. You can fish them in all kinds of cover situations: around wood, through grass, and in rocky cover.

Jigs are effective in all seasons and all temperature ranges. And to top things off, a jig is also probably the single all-time winning lure in tournament history... So to be a better angler overall... perfect your Jig Fishing Techniques